Knowledge management and consumer behaviour

On that heavily raining Saturday night, without even knocking the door
he (she??!!!!) tried enter into house!!!. Ha.. That was a vain
attempt. But that determined blighter managed to open the window...
He saw a mobile which was kept for charging. That was the
only thing he was able to grab.. Using a long stick he
moved the mobile near to window and .... Yea, you
can imagine what happened later..............

That was Mr.Ken's mobile!!!!!!!!!!!!!!!!!! It was his companion for quite a long time.
They started their journey together from the Sangeetha Mobile shop at Forum mall Bangalore..
Thereafter it was with him during his happiness, sadness, a little eccentric moods...

The day they met was quite memorable. After long hours of match making on internet Mr.Ken decided to see the mobile and buy outright.. Mr. Ken had checked many profiles in various websites, had read many reviews and had done a lot of technical comparisons with other models... At last he decided to go with W810i, a model from Sony Ericsson.

On that evening after visiting the Garuda mall at Richmond Road Mr.Ken reached Forum mall at Koramangala. With his friend Mr.Ken started searching for Sangeetha Mobile shop..
"Yeah..it is over there"  said his friend.
They entered the shop..
"May I help you sir" Somebody asked from behind by seeing us searching fr something..
"Oh..sure.. I am looking for a mobile .. Can you show me that model...that one...K510i"
 Mr.Ken and his friend started comparing different  mobiles with W810 features...
"Which one has the best picture quality K510i or W810i.? ....."
Salesman tried hard to sell some LG model to Mr.Ken. But kept on comparing all mobiles with W810i
After hearing so many such questions the salesman asked "Why can't you buy W810i? Why are you waisting my time?"...
Mr.Ken went there to see W810i after a thorough search in internet. He asked questions to satisfy his ego.  He ultimately ended up in buying W810i itself...


But on that rainy Saturday...!

One question is left unanswered here. Why people behave this way? If someone likes something then he or she chooses the same irrespective of however hard the marketers try to change the customer's mind.. Then how a marketer can conquer the mind-space of customers.

This was a decision by an informed customer. So companies can tackles such situations by employing the techniques of knowledge management. A combination of psychology and knowledge management tools will be the deadliest weapon of a marketer in coming days. Companies should be able to control the data and information from data But how? There is a long way to go to achieve such a control. 
   

Using emotions

This is something came to my mind. We should not reply to all statements with the same tone those have, i.e. we should not act as a mirror of emotions.  If behavior of someone changes our emotions momentarily, we can try something to calm down or can take a thoughtful reaction or simply a small break. We may try to reply to that with a clear mind and with clear thoughts. If we reply momentarily without clear thoughts or if we reply under the influence of uncontrolled emotions, that will worsen/improve the situation. It will make the situation complex. That may be against our wish or against the situation. We should not even share the things with others without mulling over it. A thoughtful reply might ease the situation.  We may thing that sharing will reduce trouble but not always. If we want to have control over situations in life, We should develop the habit of controlling and properly using our emotions at right place and at the right time.  The emotional intelligence is a key thing in one's relative gain or loss in life. An adult is one who learns from his experiences. Can we learn from future?

Knowledge management in NITC: Challenges and opportunities

Challenges

• The change in management affects the functioning of NITC. We experienced this in NITC top level and in SOMS also. So we need to have a proper knowledge management system to overcome such issues
• Islands of excellence: Individually each department in NIT is excellent in their areas of knowledge. But when it comes to sharing of knowledge, it is not so good. Having a proper knowledge management system will help NIT to drive it beyond the best of its kind. 
• Giving contracts to same people is another challenge. This happens because of lack of information processing and lack of transparency in the system. Knowledge management can bring transparency in system.
• Inter-department collaboration is another area of concern. 
• Bringing external knowledge in the system for the betterment of NITC is a major area to work on. Most of the time we don't care to bring knowledge from outside. Sometimes we forget the things happened in NIT itself. Abandoned PGDM  curse is an example. NIT is not able to incorporate the best practices achieved. 
• We are conducting lot of international and national seminars. Only a few people are getting benefited. There is no mechanism to share the knowledge gained through such conferences.
• Expertise of faculty and students are not shared for common benefit. It is very difficult to find a suitable person for guidance.
• The learning from fests are limited to few people. Most of the time people repeat the same mistake.

Opportunities

• Sharing of knowledge with other NITs is possible 
• NITs can have a common space to come together and interact
• Working with Alumni can be improved
• Industry interaction for each department can be improved by knowledge management. 
• Sharing of best practices among departments and within departments.
• Can include more audit and credit courses. This can be made more flexible
• Technology Business incubator gives opportunities to young entrepreneurs.
• Academic development of the college. 
• Bringing a proper mechanism to share the research and project works.