Showing posts with label consumer behaviour. Show all posts
Showing posts with label consumer behaviour. Show all posts

Thursday, July 12, 2012

Technology and life


Technology is a part of our life. If we think a day without using any electronic devices or any technology, how will it be? If we think a day of ours from morning to evening, what all things we use? Among all those devices and technologies, one device is always with us like our shadow. Yes, the mobile phone is too attached to our life. Let us see some facts from surveys before discussing further on this.
An Indian smart phone user spends around three hours a day on the handset mostly in entertainments apps in mobile. According to a Nielsen-Informate Mobile Intelligence survey, Indian smart phone user spends 72 per cent of the time on activities such as gaming, entertainment, applications (apps) and internet related content.
The same survey states that the Indian young mobile users prefer texting (sms) and chatting than the vice calls. From the survey, it is understood that the young generation, age group 15 – 24, uses mobile phone more than three hours a day compared to an average two hours a day of usage of the people in the age group of over 31 years. The younger generation spends around 45 minutes in chatting and SMS compared to around 15 minutes for the age group more than 31 years. It also found that 68 per cent of the 15-24 year olds used a chat app last month as compared to 42 per cent for the 31 year old and above category. So many other facts are also there in the survey results.

Friday, November 25, 2011

Knowledge management and consumer behaviour

On that heavily raining Saturday night, without even knocking the door
he (she??!!!!) tried enter into house!!!. Ha.. That was a vain
attempt. But that determined blighter managed to open the window...
He saw a mobile which was kept for charging. That was the
only thing he was able to grab.. Using a long stick he
moved the mobile near to window and .... Yea, you
can imagine what happened later..............

That was Mr.Ken's mobile!!!!!!!!!!!!!!!!!! It was his companion for quite a long time.
They started their journey together from the Sangeetha Mobile shop at Forum mall Bangalore..
Thereafter it was with him during his happiness, sadness, a little eccentric moods...

The day they met was quite memorable. After long hours of match making on internet Mr.Ken decided to see the mobile and buy outright.. Mr. Ken had checked many profiles in various websites, had read many reviews and had done a lot of technical comparisons with other models... At last he decided to go with W810i, a model from Sony Ericsson.

On that evening after visiting the Garuda mall at Richmond Road Mr.Ken reached Forum mall at Koramangala. With his friend Mr.Ken started searching for Sangeetha Mobile shop..
"Yeah..it is over there"  said his friend.
They entered the shop..
"May I help you sir" Somebody asked from behind by seeing us searching fr something..
"Oh..sure.. I am looking for a mobile .. Can you show me that model...that one...K510i"
 Mr.Ken and his friend started comparing different  mobiles with W810 features...
"Which one has the best picture quality K510i or W810i.? ....."
Salesman tried hard to sell some LG model to Mr.Ken. But kept on comparing all mobiles with W810i
After hearing so many such questions the salesman asked "Why can't you buy W810i? Why are you waisting my time?"...
Mr.Ken went there to see W810i after a thorough search in internet. He asked questions to satisfy his ego.  He ultimately ended up in buying W810i itself...


But on that rainy Saturday...!

One question is left unanswered here. Why people behave this way? If someone likes something then he or she chooses the same irrespective of however hard the marketers try to change the customer's mind.. Then how a marketer can conquer the mind-space of customers.

This was a decision by an informed customer. So companies can tackles such situations by employing the techniques of knowledge management. A combination of psychology and knowledge management tools will be the deadliest weapon of a marketer in coming days. Companies should be able to control the data and information from data But how? There is a long way to go to achieve such a control.